Our Reason for Existence
The gaming industry is in a bad state. It used to be an industry where a few individuals could come together "in their garage" and make a game that became popular instantly. Today it is an industry where you need a team of 30 people, a major franchise or license and the support (ie., "money") of a publisher to make your game known. There are positives and negatives to this state of affairs. The good side is that we have many attractive and well developed games. The down side is that you need the latest hardware (read "expensive computer") to enjoy these games. Having the larger teams working on a game often adds depth, but it also inflates the price tag. Many new games cost $50 or more because of the salaries, marketing expenses, packaging, distribution, etc.. Where have the days of Apogee gone when you could get games for so much less? Why doesn't that seem to work any more? We think we know why...and how to fix it!
Why must a game be sold inside a shiny box in a brick-and-morter store? Why can't a game company have a small staff? Why should it take one or two years to produce a game? Why do we need a huge publisher backing us to get our game advertised and distributed? Guess what. WE DON'T!
We live in a day where so many people have access to the Internet. The need to distribute games via a CD in a box on a store shelf is coming to an end and the days of pure electronic software distribution (ESD) are now possible. This is the first step toward cutting game development costs. All that is needed is web hosting service and a merchant account and you are ready to sell your game.
Does a company really need 30+ people to develop a successful game title? No! This trend has to do with the fact that most modern games have gone 3D. It simply takes more people to do the programming, 3D modeling, texture work, level design, etc.. All titles by Happy Kitchen Games will be 2D until fast development of 3D games becomes possible. With this mind set, we only need a couple talented, multi-disciplined people. This also dramatically cuts the cost of producing a game.
The next step is also an important one. We don't need a license to make a good, fun game. If you don't have to pay for that <insert huge multimedia conglomerate name here> license you can save a bundle and pass that savings on to the customer.
By cutting our development costs so much, we can also cut the cost of our games. Happy Kitchen Games has a goal of selling all of our titles for a low, low (did I mention "low"?) price. Many people won't buy new games because of the high cost. We don't want your decision to buy or not to buy based on the price tag. If you like the free demo, then you won't think twice about purchasing the full version.